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Retailers Getting Better at Marketing Smart Phones to Women

June 6th, 2010 | No Comments | Posted in News

According to stats that have been coming in from a number of retailers around the market these days, many stores have just started to determine ways that they can market more effectively to the female gender. It turns out that some stores have been having trouble trying to woo a female audience. While online retailers with excellent bargains, such as Dialaphone, have long appealed to savvy female shoppers, the brick and mortar stores that specialize in electronics have not been able to win over the female customers who tend to go with smaller shops in the boutique style that are popular at local malls. In fact, the media and blogosphere has gone so far as to compare some of the larger electronics shops as being the geeky guy that just can’t get the girls. All humor aside, analysts believe retailers are going to have to try very hard to pull in the core female audience that use these products or risk serious problems in the future as they attempt to expand their presence.

Smart phone makers have not had near the struggle that the offline giant retailers are experiencing. In fact, new models such as the HTC Desire available now over the web are really pulling a very strong female audience. The core user base remains male for most smart phones in general, but the level of females opting for the Desire is definitely outpacing many other makes and models. This bodes well for the market and should help the technology evolve that much faster say analysts.

Laws Getting Harsher on Mobile Phone Use While Driving

June 6th, 2010 | No Comments | Posted in News

Authorities have long been none too impressed quite a few drivers being able to both talk and drive, claiming that such a situation can lead to increased accidents and citing study after study that they claim proves the facts. While experts may never know precisely how these situations affect us, the laws themselves are getting much harsher in many parts of the world, in particular, areas where the iPhone is especially popular. This has proven to be a problem for many who rely on the mobile device as much more than a mere phone. For many of these users, the phone is a life line that keeps them in touch with their business or family in case of emergencies. The new digital family is deeply connected through such technology and it is not terribly pleasant for them to abandon the devices simply because they are operating a motor vehicle.

So the industry is beginning to fight back against the laws and releasing a myriad of hands free devices that allow for drivers to make even more use of their phones. Sites like Phones4u offer not only smart phones, but a range of specialized accessories that allow for the iPhone to be much more versatile in a driving situation while remaining both hands free and totally legal. Some of these devices will enable the phone to be heard through the car’s sound system and others are similar to Bluetooth headsets that have become all the rage in the tech crowd these days.